Jael Williams

Jael Williams

Business animateur – exploring and piloting new ways of supporting businesses within the area.

Where is your Great Place within the Lakes and Dales and why?
My first memories of the Lakes and Dales were camping with my family as a young child. I love the hills, water and raw landscapes. I don’t have one favourite place but if I had to choose I’d cheat and say wild swimming somewhere in the middle of a lake or river.

Who, what or where inspires you?
People who are willing to take a risk, try something new or question ‘the usual way of doing things’ tend to inspire me. They are the people who really make positive change happen. Quite often that role is played by my own children, so I take inspiration and learn from them every day.

What’s your ideal day?
A day out with my husband and two boys, outside, fresh air, laughing, enjoying nature and generally just messing about.

Favourite cultural event or activity in the Lakes and Dales?
I have to admit to being an accidental audience for some of the fantastic cultural activities happening across the area. I’ve been connected to and much impressed by Grassington Festival through being a trustee of my own local festival in Holmfirth. I’m looking forward to taking part in more participatory, community and young people led events happening through our programme.

Active or chilled (or both!)?
I get my peace and wellbeing from being active but I do like to rest and have a nice spa day from time to time!

Hidden gem?
Low Raisgill B&B in Yockenthwaite and the walk around Buckden and Hubberholme, in Upper Wharfedale.

Meet the Team Jael Edwards
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